Implemented in partnership with Access Challenge, Jakaya Kikwete Foundation and Clouds Media Group, PRISM Communication was engaged to take part in development and designing of Communication strategy for the #TanzaniaIkotayari campaign.

The campaign goal was to support Africa CDCs’ continental response in Tanzania by creating catalytic partnerships and mobilising influencers from all sectors of society to use their viral platforms in combating misinformation around COVID -19, and to promote critical prevention behaviours including encouraging the uptake of COVID-19 vaccines.