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The African Union COVID-19 Vaccination Bingwa Initiative is a comprehensive project dedicated to boosting COVID-19 vaccine uptake through targeted youth engagement, shared value partnerships, and strategic principles such as comparative advantage, co-creation, and mutual accountability. Our role in this initiative includes organizing a dynamic roadshow across the Democratic Republic of Congo (DRC) to increase vaccine awareness and uptake in crowded areas and markets. We were also responsible for rebranding the campaign, by designing and printing promotional materials that effectively communicate the campaign’s messages.
