Campaign purpose
The African Union COVID-19 Vaccination Bingwa Initiative was created to increase vaccine uptake through targeted youth engagement, shared-value partnerships, co-creation and mutual accountability.
African Union COVID-19 Vaccination Bingwa Initiative
Roadshow & Campaign Materials
A communication and mobilisation assignment supporting vaccine awareness in the Democratic Republic of Congo through a public roadshow, campaign rebranding and large-scale production of promotional materials.
The initiative
Taking vaccine communication directly into busy public spaces.
Public mobilisation
PRISM organised a dynamic roadshow across the Democratic Republic of Congo, taking vaccine-awareness messages into crowded areas and markets where communities could encounter the campaign directly.
Campaign visibility
The assignment also included campaign rebranding and the design and printing of promotional materials that communicated the initiative consistently across roadshow, training and public-engagement settings.
PRISM’s role
One campaign system built for movement, visibility and participation.
The work combined public mobilisation with visual identity and production, ensuring that the campaign remained recognisable before, during and after each roadshow interaction.
Roadshow coordination
Planned and organised a public roadshow across the DRC, focusing on crowded areas and markets with high opportunities for direct engagement.
Campaign rebranding
Refined the visual presentation of the initiative so that its vaccination messages could remain clear and consistent across multiple formats.
Creative adaptation
Translated campaign messages into practical communication assets for public awareness, mobilisation, training and field use.
Large-scale production
Produced posters, flyers, banners, T-shirts, stickers and training manuals in quantities suitable for a wide-reaching campaign.
Production scale
Six formats carrying one public-health message.
Each item served a different moment in the campaign—from large public visibility and roadshow branding to personal identification, message reinforcement and facilitator training.
8,000
Posters
20,000
Flyers
450
Banners
50,000
T-shirts
7,000
Stickers
500
Training manuals
Campaign toolkit
Materials designed for every point of contact.
The production system balanced high-volume distribution with assets that supported visibility, identification, learning and repeated exposure to vaccination messages.
01
Campaign posters
8,000 producedLarge-format campaign messages prepared for repeated public visibility across roadshow and community-engagement environments.
02
Public information flyers
20,000 producedPortable materials that allowed campaign information to move beyond the roadshow and remain with community members after each interaction.
03
Roadshow banners
450 producedHigh-visibility branding for roadshow spaces, public activation points and busy locations where the campaign needed to be recognised quickly.
04
Campaign T-shirts
50,000 producedWearable campaign identity that strengthened team visibility and turned participants into moving points of message exposure.
05
Campaign stickers
7,000 producedCompact visual reminders designed for flexible placement across public-facing surfaces and campaign equipment.
06
Training manuals
500 producedStructured reference materials supporting campaign facilitators with consistent information for training and field implementation.
Public mobilisation
A campaign designed to meet people where daily life happens.
The roadshow carried vaccination awareness into crowded areas and markets, combining movement, public visibility and direct engagement with a recognisable set of campaign materials.
01
High-traffic public locations increased opportunities for people to encounter the campaign naturally.
02
Consistent branding connected the roadshow, printed information and campaign teams into one visible experience.
03
Printed take-away materials extended communication beyond the immediate activation space.
Visual archive
The initiative in the field.
Selected roadshow and public-engagement moments showing how the campaign identity moved through real community settings.
Build public campaigns that remain visible beyond the activation.
PRISM connects strategy, creative development, production and field execution into one coherent communication system.
Brief PRISM