AU Bingwa Initiative

PRISM Objective, The AU Bingwa Initiative aimed to accelerate COVID-19 vaccination uptake in the DRC, particularly in Kinshasa and Lualaba. The campaign sought to combat misinformation, promote vaccine trust, and encourage preventative health behaviors through strategic influencer engagement and community-driven outreach

PRISM Role, PRISM Communications played a critical role in designing and executing a dynamic multi-channel communication strategy. Our expertise in influencer marketing, traditional and digital media engagement, and community outreach ensured that the campaign reached and resonated with the target audience.

Reports

Mobile Roadshows
Custom-Designed Truck Tour
A mobile roadshow toured Kinshasa and Lualaba, hosting live performances, interactive sessions, and on-the-spot vaccinations to engage communities directly.
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Influencer Engagement
30+ Influencers Activated
Renowned artists, journalists, comedians, and dance groups mobilized communities, debunked vaccine myths, and drove engagement.
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Community Listening
Real-Time Feedback
Real-time feedback and data-driven adjustments ensured the campaign remained responsive to public concerns and needs.
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Results
76 Million People Reached
The campaign achieved remarkable success, reaching over 76 million people across Africa, generating 363 million impressions, and significantly increasing vaccination demand in target regions.
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