World NTD Day 2024

Objective, PRISM Communication was engaged to design and implement a high-impact digital campaign for World NTD Day 2024, focusing on raising awareness and engagement around Neglected Tropical Diseases (NTDs). The campaign aimed to mobilize influencers, amplify content, and drive mass participation through the #WorldNTDChallenge, leveraging social media, paid media, and digital storytelling.

Execution & Digital Strategy

Influencer-Led Campaign
Engaged macro and micro-influencers across Africa from DRC, Uganda, Tanzania, and Zambia.
Conducted an influencer orientation session to ensure aligned messaging.
Managed influencers' participation, content posting schedules, and engagement tracking.
Content Production & Social Media Toolkit
Developed a multi-language social media toolkit (English, Swahili, French) for influencers and the general public.
Created dance challenge content featuring influencers and community health workers from Tanzania and Zanzibar.
Produced and disseminated 56 viral dance videos to encourage user-generated content.
Paid Media & Digital Amplification
Sponsored ads on Facebook, Instagram, TikTok, and X (Twitter) to boost reach and engagement.
Partnered with micro-influencers to enhance organic reach and credibility.
Created pre-event digital hype, launching teasers and guidelines before the official event.
Results & Impact
Key Achievements:
  • 12 Million+ Online Users Reached
  • 91 Million+ Impressions Generated
  • 56 Viral Dance Videos Produced & Amplified
  • 1,064 Content Shares Across Social Media Platforms
  • Engagement with Influencers from 4 African Countries
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