CEFA Nutrition Campaign

Objective The campaign aimed to combat malnutrition and stunting in tea farming households across the Iringa, Njombe, and Mbeya regions. It sought to educate communities on balanced diets, meal preparation, and hygiene practices through a multimedia approach, ensuring widespread awareness and behavior change.

Our Role, PRISM Communication was responsible for end-to-end campaign execution, including:

Reports

Radio Ads
323 Radio Mentions & 106 Presenter Mentions
Videos
41 Videos
Produced and disseminated.
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Radio Programs
23 Programs
Six high-listenership radio stations partnered, including Mufindi FM, Kings FM, Uplands FM, Rungwe FM, Chai FM, and Ebony FM. Aired radio spots & presenter mentions promoting nutrition education. Conducted six live radio interviews featuring District Nutrition Officers.
Chai FM
Kings FM
Mufindi FM
Upland FM
Rungwe FM
Creative Content & Branding
Radio Spots | Expert Interviews | Branded Merchandise
Designed radio spots and expert interviews for multi-platform distribution.
Created engaging carousels for social media and other digital platforms.
Produced branded merchandise (t-shirts, gifts) to support campaign messaging.
Radio Spots
Expert Interviews
Branded Merchandise
The creative content and branding efforts amplified campaign messaging across multiple platforms.
Content Distribution
Radio Spots | Expert Interviews | Carousels
Radio | Interviews | Carousels
Branded Merchandise
T-shirts | Gifts
T-shirts | Gifts
Community Activations & Grassroots Engagement
200+ Community Members | 6 Food Groups | Nutrition for Mothers
A live market event was held in Iringa (Oct 23), engaging 200+ community members.
Sessions covered six food groups, meal planning, and nutrition for pregnant & lactating mothers.
Campaign-branded gifts and nutritious food baskets were distributed to reinforce key messages.
200+ Members
6 Food Groups
Mothers' Nutrition
The event successfully engaged the community, promoting awareness of nutrition and healthy eating habits.
Community Engagement
200+ Members Engaged
200+
Key Topics Covered
6 Food Groups | Meal Planning | Mothers' Nutrition
6 | Meal Planning | Mothers