WATERAID TANZANIA
CLIMATE CHANGE AND HBCC CAMPAIGN

To effectively raise awareness about climate change and promote hygiene behavior change across the country, WaterAid Tanzania, in collaboration with PRISM Communication, embarked on a comprehensive campaign. This initiative involved developing and printing Information, Education, and Communication (IEC) materials specifically tailored for the regions of Manyara, Arusha, Dodoma, Mara, a n d Dar es Salaam. In achieving this, PRISM Communication designed and printed a variety of promotional materials to ensure wide reach and engagement:

Reports

Mass Media (Radio Outreach)
1,403 Radio Spots | 528 Presenter Mentions
Engaged 6 high-reach radio stations, reaching 15M+ listeners.
Clouds FM
Daily radio spots promoting hygiene & environmental conservation.
TBC FM
Live interviews with experts & government officials.
Bulk SMS & IVR Engagement
1.2M SMS Sent | 1,088 IVR Accesses
Delivered hygiene & climate change messages via Vodacom, Tigo, and Airtel.
On-Ground Community Engagement
5 Schools | 3,117 Students Trained
Formed SWASH clubs, planted 264 trees, and facelifted 19 handwashing stations.
School Activation
School Activations
Trained 3,117 students on hygiene & climate awareness.
Tree Planting
Tree Planting
Planted 264 trees to promote sustainability.
Campaign Launch Event
2,000+ Attendees | Babati, Manyara
Featured Hon. Charles Makongoro, awards for environmental champions, and traditional entertainment.
Campaign Launch
Campaign Launch
2,000+ attendees at the official launch in Babati.
Exhibitions
Exhibitions
Showcased climate-friendly innovations.
Branding & IEC Materials
240 Branded Items | 104 Bajaji Stickers
Distributed t-shirts, banners, posters, and road signs, reaching 1.2M+ people.

What People Are Saying

"The program has truly brought a positive impact on my students."

Mr. Simphorian John, Headmaster, Riroda Primary School