Campaign in a Box
Lishe Bora Ni Mtaji

The campaign aimed to improve Infant and Young Child Feeding (IYCF) in Tanzania.

Objective The campaign aimed to improve Infant and Young Child Feeding (IYCF) in Tanzania by promoting exclusive breastfeeding, complementary feeding, and proper nutrition for children under two years old. The initiative focused on social behavior change communication (SBCC) using multi-platform media strategies, digital outreach, and on-ground engagements.

Our Role, PRISM Communication was engaged to develop and execute a comprehensive communication strategy, including.

Reports

Radio Ads
323 Radio Mentions & 106 Presenter Mentions
Partnered with 4 radio stations (Clouds FM, TBC Taifa, Bomba FM, Ebony FM) & TBC1 TV.
5 radio drama episodes (Kaka na Dada) produced & aired.
32 TV commercials aired on TBC1 & Clouds TV.
Total reach: 11.7 million people.
Videos
41 Videos
Produced and disseminated.
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Radio Programs
23 Programs
Engaged to amplify campaign messages.
Clouds Media
TBC
Bomba FM
Ebony FM
IVR Call Center Training & Community Support
28 Agents Trained | 22,691 Calls Received
28 call center agents were trained to provide expert nutrition guidance.
A total of 22,691 calls were received from parents and caregivers seeking nutrition advice.
28 Agents
22,691 Calls
The call center played a critical role in providing accessible nutrition support to the community.
Calls Received
22,691 Calls
22,691
Billboard & IEC Material Distribution
10 Billboards | 40,020 Brochures | 342 USB Drives
10 billboards were strategically placed in 7 regions across Tanzania Mainland & Zanzibar, reaching an average of 23,550 people per billboard.
Distributed 40,020 brochures, 42 A2 posters, and 342 USB flash drives at community hubs and health facilities.
10 Billboards
40,020 Brochures
342 USB Drives
The distribution of billboards and IEC materials played a key role in spreading awareness across regions.
Billboards Reach
235,500 People Reached
235,500
Materials Distributed
40,020 Brochures | 42 Posters | 342 USB Drives
40,020 | 42 | 342
On-Ground Activations & Community Outreach
Health Facility Engagement | Live Events | Interactive Sessions
Health facility engagement in multiple regions reinforced campaign messages.
Live activations and events were held during World Breastfeeding Week (WBW).
Interactive nutrition education sessions were conducted for mothers and caregivers.

Health Facility Engagement

Engaged health facilities in multiple regions to reinforce campaign messages.

Live Activations & Events

Conducted live events and activations during World Breastfeeding Week (WBW).

Interactive Nutrition Education

Held interactive sessions for mothers and caregivers to educate them on nutrition.

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