CRDB Bank Public Relations & Influencer Management

Objective, PRISM Communication is the official PR and influencer management agency for CRDB Bank, handling strategic communications, digital engagement, and influencer-led brand amplification. As part of our ongoing partnership, we successfully executed PR and influencer engagement for CRDB Bank’s sponsorship of Kili Marathon 2024.

Execution & Campaign Strategy

CRDB Bank - Kili Marathon 2024 PR Campaign
Developed compelling press releases and captions to position CRDB as a leading supporter of sports, wellness, and community initiatives.
Secured high-visibility media placements across leading digital platforms to maximize brand exposure.
Key Results:
  • 5M+ Impressions on Digital Platforms
  • 1.2M+ Unique Users Reached
  • 8K+ Engagements (likes, shares, and comments)
Influencer Engagement for Kili Marathon
Engaged top lifestyle and sports influencers to create buzz around CRDB’s involvement in the Kili Marathon 2024.
Managed live social media coverage, featuring interactive content and real-time updates during the event.
Key Results:
  • 3.5M+ Impressions from Influencer Content
  • 900K+ Unique Users Reached
  • 6K+ Engagements Across Social Media Channels
Engaging Storytelling & Brand Visibility
Published engaging content across blogs, media outlets, and social platforms, driving mass engagement with CRDB's sponsorship message.
Positioned CRDB Bank as a dynamic and socially engaged brand, strengthening its connection with the community.
Key Results:
  • 2M+ Impressions from Blog and Media Coverage
  • 750K+ Unique Users Reached
  • 3K+ Engagements on Published Content
Digital Amplification Across Platforms
Amplified event moments through popular blogs, Instagram pages, and X (formerly Twitter), ensuring widespread reach and impact.
Utilized paid promotions and organic strategies to enhance visibility and engagement.
Key Results:
  • 4M+ Impressions from Paid and Organic Campaigns
  • 1M+ Unique Users Reached
  • 4K+ Engagements on Amplified Content
Results & Impact
Key Achievements:
  • 14.5M+ Total Impressions Across All Campaign Efforts
  • 3.8M+ Unique Users Reached
  • 21K+ Total Engagements on Digital Platforms
  • Influencer-Led Amplification Across Instagram, X, and Blogs
  • Enhanced CRDB Bank's Reputation as a Community-Focused Sponsor
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