Partnership objective
PRISM Communication serves as CRDB Bank’s public relations and influencer management agency, supporting strategic communications, digital engagement and brand amplification.
Public relations & influencer management
CRDB Bank Brand Amplification
Strategic communications, media visibility and influencer-led storytelling designed to strengthen CRDB Bank’s connection with communities through the Kili Marathon 2024 sponsorship.
PRISM’s responsibility
Strategic communications, digital engagement, media relations and influencer-led brand amplification for CRDB Bank.
The assignment
Make a sponsorship feel visible, relevant and connected to the community.
Featured campaign
For CRDB Bank’s sponsorship of Kili Marathon 2024, the work focused on positioning the bank as an active supporter of sports, wellness and community-centred initiatives.
Communication approach
Press content, digital media placements, live event coverage, influencers, blogs and social platforms were coordinated to carry one consistent sponsorship story before, during and after the event.
Execution strategy
One story carried through media, influencers and live moments.
The campaign avoided disconnected publicity activities. Each channel contributed to a continuous narrative around CRDB Bank’s sponsorship and community presence.
Public relations campaign
Developed press releases and campaign captions, then secured high-visibility digital media placements around the sponsorship.
Influencer engagement
Activated lifestyle and sports influencers to build anticipation, document the experience and extend event conversation online.
Storytelling & visibility
Published sponsorship stories across blogs, media outlets and social platforms to connect CRDB’s support with wellness and community impact.
Digital amplification
Combined organic distribution and paid promotion across Instagram, X and popular digital pages to sustain campaign visibility.
Campaign impact
The sponsorship reached beyond the marathon route.
Coordinated PR and influencer activity expanded the event’s visibility while strengthening CRDB Bank’s reputation as an engaged, community-focused sponsor.
14.5M+
Total campaign impressions
3.8M+
Unique users reached
21K+
Digital engagements
Influencer-led amplification
Campaign storytelling extended across Instagram, X and digital media channels.
Live event visibility
Real-time social coverage turned marathon moments into shareable brand content.
Community-focused reputation
CRDB’s sponsorship was connected with sports, wellness and community participation.
Channel performance
How each part of the campaign contributed.
01
Public relations and media placement
Press releases and campaign captions positioned CRDB Bank as a visible supporter of sports, wellness and community initiatives, supported by high-visibility digital placements.
5M+Impressions
1.2M+Users reached
8K+Engagements
02
Influencer engagement and live coverage
Lifestyle and sports influencers generated anticipation and delivered live, interactive social coverage throughout the Kili Marathon experience.
3.5M+Impressions
900K+Users reached
6K+Engagements
03
Editorial storytelling and brand visibility
Blogs, media outlets and social platforms translated the sponsorship into engaging stories that strengthened CRDB Bank’s connection with the public.
2M+Impressions
750K+Users reached
3K+Engagements
04
Paid and organic digital amplification
Popular blogs, Instagram pages and X amplified event moments through a combined paid and organic distribution approach.
4M+Impressions
1M+Users reached
4K+Engagements
Campaign narrative
From sponsorship announcement to sustained public conversation.
The communication journey was designed to build awareness before the event, create participation during it and preserve the strongest moments afterward.
Position the sponsorship
Clear press messaging established why CRDB Bank’s involvement mattered and connected it with sports, wellness and community support.
Activate trusted voices
Influencers helped the campaign feel personal and immediate, translating the sponsorship into content audiences already knew how to engage with.
Amplify live moments
Real-time updates and event content increased momentum while the marathon was taking place.
Extend the impact
Blogs, digital pages and paid promotion kept campaign stories visible after the main event moments had passed.
Visual archive
CRDB Bank at Kili Marathon 2024.
Selected campaign imagery showing event participation, brand presence and the public-facing marathon experience.
Build a brand story people can see, share and believe.
PRISM connects public relations, influencer strategy and digital amplification into campaigns that remain clear across every channel.
Brief PRISM