Global Youth Storytelling Festival Digital Campaign

Objective, PRISM Communication was engaged to develop digital promotional materials, drive PR activations, and enhance global engagement for the Global Youth Storytelling Festival and Awards Ceremony. The goal was to amplify the festival’s reach, boost audience participation, and drive traffic to the virtual art gallery showcasing contestants' creative works.

Execution & Digital Strategy

Influencer-Led Digital Promotion
Engaged macro & micro-influencers, including top personalities like Meena Ally (1.4M followers) & Idris Sultan (6.6M followers).
Produced 8 promotional videos featuring influencers, driving engagement across multiple platforms.
Designed 25 custom digital artworks to support the festival’s online visibility.
Live Digital Events & Content Creation
Instagram Live Launch hosted by Meena Ally attracted 1,200 live viewers and gained 20,000+ post-event views.
Featured interactive Q&A sessions, expert talks, artist performances, and virtual gallery displays.
Engaged social media users in conversations around NTDs, storytelling, and youth empowerment.
Amplification through Paid Media & PR
Strategic sponsored ads on Instagram boosted event reach across African countries.
Idris Sultan’s promotion posts generated 136,437 impressions, further driving awareness.
Engaged 477 social media posts and 210 unique contributors, extending organic reach.
Results & Impact
Key Achievements:
  • 5.7 Million+ People Reached Globally
  • 11.9 Million+ Impressions Generated
  • 7,997 Total Engagements (likes, shares, comments, clicks)
  • Wide Influencer Network – 25+ influencers engaged across multiple platforms
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