Project purpose
Promote HPV vaccine uptake in Mtwara through a 60-second television commercial and two 60-second informational videos.
Girl Effect Tanzania
HPV Vaccine in Mtwara
A focused film-production project using clear storytelling and accessible information to support HPV vaccine awareness and uptake.
Produced for
Girl Effect Tanzania
The assignment
Make essential vaccine information clear, human and easy to remember.
Information focus
Explain the vaccine’s benefits, availability, required doses and targeted age group through direct and visually engaging communication.
Creative alignment
Produce every asset in line with the government-approved concept and the Tujibebe brand guide, maintaining consistency across the full production.
Project scope
A compact production with a precise communication job.
Each deliverable served a distinct purpose while remaining part of one consistent HPV vaccine communication system.
01
Television commercial
02
Informational videos
60s
Duration of each production
Mtwara
Primary filming location
Final deliverables
Three films. One clear public-health message.
The project combined campaign storytelling with direct informational content, giving the audience both an emotional entry point and practical vaccine guidance.
Television commercial
A 60-second TVC created to promote the HPV vaccine through a concise, visually compelling campaign narrative.
Informational film one
A 60-second explainer covering key vaccine benefits and helping audiences understand why vaccination matters.
Informational film two
A second 60-second explainer addressing availability, required doses and the intended age group.
Brand-aligned creative system
Creative execution aligned with the Tujibebe brand guide and the government-approved communication concept.
Featured production
The HPV vaccine television commercial.
The TVC presents the campaign message in a short format designed for clarity, memorability and broad public viewing.
Production approach
Useful information carried through strong visual storytelling.
The films balance campaign identity with practical public-health information, ensuring the message remains engaging without losing clarity.
Lead with the vaccine’s benefit
Frame the communication around the value of HPV vaccination and its role in preventative health.
Keep practical details visible
Communicate availability, required doses and the targeted age group in an understandable format.
Protect message consistency
Follow the approved concept and Tujibebe brand guide across the television and informational productions.
Filmed in Mtwara
A locally grounded production for a locally relevant message.
The project was filmed in Mtwara, placing the campaign communication within the location and community it was created to serve.
Visual archive
Selected frames from the production.
Campaign stills, informational-film visuals and brand-aligned creative used across the HPV vaccine production.
Turn essential health information into communication people understand.
PRISM combines strategy, production and visual storytelling to make public-interest messages clear, relevant and memorable.
Brief PRISM