This project involved the production of a 60-second television commercial (TVC) and two 60-second informational videos to promote the uptake of the HPV vaccine in Mtwara. The videos were created in alignment with the government-approved concept and the Tujibebe brand guide. Through engaging storytelling and visually compelling narratives, the campaign highlighted the vaccine’s benefits, availability, required doses, and the targeted age group.
A 60-second television commercial promoting the HPV vaccine.
Two 60-second videos explaining the vaccine’s benefits and requirements.
Creative content aligned with the government-approved concept.
The project was filmed in the following location:
