Audience
Kipepeo was designed for school adolescent girls and young women, while also engaging adolescent boys and young men within the same communication environment.
Global Fund · SBCC · Youth engagement
Kipepeo Project
An edutainment-led social and behaviour change communication campaign created to engage adolescent girls and young women, alongside adolescent boys and young men.
Creative campaign assets · printed communication materials · youth-facing visibility
Explore the project
Project partnership
The campaign
Education shaped into a visual language young audiences could recognise.
Communication method
The campaign used social and behaviour change communication through edutainment, combining education and entertainment to attract attention and make campaign information easier to engage with.
Media partnership
The initiative was carried out in partnership with Clouds Media Group, extending the campaign through a media organisation with strong reach and influence among young people.
PRISM’s role
A campaign identity translated into physical communication.
PRISM’s responsibility connected creative development with production, ensuring that the campaign remained visually consistent wherever young audiences encountered it.
Creative materials and assets
Designed campaign visuals and communication assets that supported the Kipepeo identity across school and public-facing touchpoints.
Printing and production
Produced the campaign’s flag banners, roadside banners, student T-shirts, fliers and roll-up banners.
Campaign materials
Five formats. One recognisable campaign presence.
The material system moved from high-visibility outdoor formats to items used directly by students and campaign teams, keeping the identity present across different environments.
01
Flag banners
Vertical campaign banners created to give the Kipepeo identity clear visibility around activity spaces and organised campaign environments.
Event and activity visibility
02
Roadside banners
Large-format campaign communication designed for public visibility, allowing the Kipepeo message and identity to be encountered beyond the immediate activity space.
Public-facing awareness
03
Students’ T-shirts
Wearable campaign materials that helped students carry the campaign identity directly within school and youth engagement settings.
Youth participation
04
Fliers
Portable printed communication designed for direct distribution, giving audiences campaign information they could receive, read and keep.
Direct information sharing
05
Roll-up banners
Reusable standing displays produced for presentations, activations and organised engagements where a clear campaign backdrop was required.
Structured campaign spaces
Material system
Visibility moved from the road to the activity space and into students’ hands.
Each format served a different communication setting, but all were connected by the same campaign identity and youth-focused visual direction.
Create public recognition
Roadside and flag banners gave the campaign a visible presence before audiences entered a specific activity or engagement space.
Support organised engagement
Roll-up banners created clear branded points for presentations, activations and facilitated campaign sessions.
Bring the message closer
T-shirts and fliers placed campaign communication directly with students and participants.
Visual archive
Kipepeo in the campaign environment.
Selected photographs showing the campaign identity, activities and youth-facing materials in use.
Give behaviour-change communication a visual system people can recognise.
PRISM connects creative direction, campaign materials and production into one consistent public-facing experience.
Brief PRISM