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Kipepeo (Butterfly) Is an innovative Social and Behavior Change Communication (SBCC) campaign designed to engage school adolescent girls and young women, as well as adolescent boys and young men. By harnessing the power of edutainment, which blended education with entertainment, the campaign effectively captivated and informed its audience. This initiative is carried out in partnership with Clouds Media Group, a prominent media organization known for it’s significant influence and extensive reach among young people.
PRISM'S role, in the project encompassed several key responsibilities.
- Design creative materials and assets for the campaign
- Printed Materials, including telescope banners, roadside banners, students' t-shirts, fliers, and roll-up banners
