One by One
Target COVID-19 Tanzania Campaign

Objective, The campaign aimed to increase COVID-19 vaccine uptake in Tanzania by addressing vaccine hesitancy, misinformation, and low awareness through influencer-led advocacy, social media engagement, and community outreach. Key focus areas:
✅ Encouraging vaccine confidence and combating misinformation
✅ Leveraging high-profile influencers and local ambassadors
✅ Engaging communities through mass media & special activations
✅ Driving measurable vaccine uptake impact

Our Role, PRISM Communication was responsible for designing and executing a multi-platform communication strategy to increase vaccine confidence and uptake, including:

Reports

Mass Media (Radio & TV)
323 Radio Mentions | 106 Presenter Mentions
Partnered with Clouds FM, Abood FM, Ebony FM, and TBC1 TV.
Community Outreach & On-Ground Engagements
80 Bajaji Drivers | 5,000+ Weekly Reach
Trained and branded Bajaji drivers, engaged jogging groups, and hosted community events.
Kinara Youth Workshop
Trained youth ambassadors on vaccine advocacy in Morogoro.
Kisarawe Vaccination Concert
Attracted 500+ attendees and vaccinated 100 people on-site.
Monitoring & Evaluation
5,000+ Survey Participants | 30% National Increase
Pre- and post-campaign surveys showed significant increases in vaccination rates.
Morogoro Vaccination Rate
15% (Pre-Campaign)
75% (Post-Campaign)
15% | 75%
Dar es Salaam Vaccination Rate
37% (Pre-Campaign)
100% (Post-Campaign)
37% | 100%
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