Dume Condom & Flowless Pads Digital Campaigns

Objective, PRISM Communication was engaged by T-MARC Tanzania to develop and execute high-impact digital campaigns aimed at increasing brand awareness, audience engagement, and market reach for its social enterprise products—Dume Condoms, Flowless Pads, Smiley Baby Diapers, and Harmony Adult Diapers.The campaigns leveraged
✅ Influencer marketing,
✅ Digital content creation,
✅ Targeted amplification strategies to drive conversations,
✅ Enhance product visibility.

Execution & Campaign Strategy

Dume Condoms – #ChezaKwaKujiamini Campaign
Engaged top Twitter influencers (Madenge, Lubasha, Salome Brown, and Miriam Mkanaka) to spark conversations around safe sex and confidence.
Executed Twitter conversations, Q&A sessions, and interactive threads to maximize engagement.
Key Results:
  • 12.5M+ Impressions
  • 2.4M+ Unique Users Reached
  • 5K+ Engagements (likes, shares, and comments)
Flowless Pads Digital Activation
Produced engaging skit videos, digital artwork, and Q&A sessions to promote Flowless Pads.
Partnered with highly influential female digital personalities (Mamy Baby, Salome Brown, and Miriam Mkanaka) to create authentic conversations around menstrual health and hygiene.
Key Results:
  • 11.4M+ Impressions
  • 3.7M+ Unique Users Reached
  • 3.7K+ Engagements
Smiley Baby & Harmony Adult Diapers Awareness Drive
Amplified digital artwork content through social media influencers and online media personalities.
Leveraged Google Paid Ads to boost reach and increase engagement.
Key Results:
  • Expanded product visibility across multiple social platforms.
  • Increased consumer interactions through paid ads and organic reach.
T-MARC Website Management & Updates
Managed T-MARC’s website content updates, ensuring that product information, promotional materials, and news articles were refreshed.
Designed new backdrop images, featured articles, and digital content aligned with campaign activations.
Results & Impact
Key Achievements:
  • 27M+ Impressions Generated Across All Campaigns
  • 6M+ Unique Users Reached
  • 10K+ Engagements on Digital Platforms
  • Influencer-Led Amplification Across Twitter, Instagram, and Online Media
  • Enhanced Brand Visibility & Consumer Awareness Across Tanzania
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