African Union
AU Bingwa Initiative
Youth engagement, mobile roadshows and campaign materials supporting COVID-19 vaccine confidence and uptake.
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What we delivered.
- Roadshow coordination
- Campaign design and rebranding
- Posters, flyers, banners, T-shirts and training materials
Accelerate COVID-19 vaccination uptake in the Democratic Republic of Congo, particularly in Kinshasa and Lualaba, by combating misinformation, strengthening vaccine trust and encouraging preventative health behaviour.
Design and execute a dynamic multi-channel communication strategy combining influencer marketing, traditional media, digital engagement and direct community outreach.
Reach people where they already gather, listen and interact, then keep the campaign responsive through real-time community feedback.