Holela Holela Itakukosti | PRISM Communication

We turned the feed into a conversation.

Comedy. Character. Trusted voices.

Bucha

Mganga

Mkwe

Lulu Msangi

Kido, the complete campaign character on a transparent background — Meet Kido.
The campaign character.

Kido relaxing on his side, resting his head on one hand — A familiar shape.
A capsule, brought to life.

Kido standing with hands sweetly clasped together, shown from head to feet — A face to remember.
Sunglasses. A smile. Personality.

The Kido mascot with the community activation team — Made for real life.

Kido with the community activation team

Kido and dancers perform at the campaign launch

Radio spots

Binti Karungi

Radio spots

Jirani Wambea

Radio spots

Macheche

Radio spots

Wavuvi

Expert voices

Antibayotiki

0:000:00

Binti Karungi Jirani Wambea Macheche Wavuvi Antibayotiki Kutomaliza dozi Usugu wa vimelea Clouds FM / Leo Tena Clouds FM / Power Breakfast RFA / Kumepambazuka Radio One / Good Morning Africa

Dr. Abubakar Hoza

Prof. Tumaini Nagu

Zaituni Sadick Mziray

The conversation continues

Campaign creative and the Kido character

The branded stage at the campaign launch

Community activation with Kido

Campaign identity across the launch photo wall

Dancers bring the campaign to life

Guests take part in the campaign launch

19.66M

Estimated social post reach

260.41M

Social post impressions

8

Weeks of media activation

2024 campaign report. Reach is estimated; impressions include repeat exposure.

With Breakthrough ACTION & the Prime Minister’s Office / One Health.

PRISM · Content. Influencers. Media execution.

Let’s create something that connects.