Lishe Bora Ni Mtaji

Improve Infant and Young Child Feeding (IYCF) in Tanzania by promoting exclusive breastfeeding, appropriate complementary feeding and proper nutrition for children under two years old.

Use social behaviour change communication across mass media, digital channels, influencers, helplines, billboards, health facilities and direct community engagement.

Develop and execute an integrated communication strategy that could carry one clear nutrition message across national media and local community touchpoints.