USAID Tulonge afya was a 5-year project implemented with FHI360, with the aim of promoting positive health practices in households and communities by transforming socio-cultural norms and supporting the adoption of healthier behaviors.

To achieve this on-ground activations and traditional media were used. But more engagement was needed, and that's where prism came in We designed a comprehensive social media strategy that ensured two-way communication through tulonge afya platforms.